Poster a
This is one of the most famous army recruitment posters made by the United States. This was made during world war one when the united states joined the war. As you can see the language has a huge impact. "I want you" is written in all capitals so is "enlist now" and "you " is underlined. As the poster shows there is less on emphasis on "for the" and "U.S. army" is in red and all capitals. The illustration also makes a difference since it is a picture of a man aka Uncle Sam dressed in red, white, and blue pointing towards whoever is reading the poster.
If this poster was not made this way then it would have been less persuasive. At the situation the U.S was in at the moment they wanted to make it seem that they need soldiers urgently hence how the poster is written.
If this poster was not made this way then it would have been less persuasive. At the situation the U.S was in at the moment they wanted to make it seem that they need soldiers urgently hence how the poster is written.
POster B
This is a British army recruitment poster, also made in world war one. The language used in this poster is targeting the person's emotions instead of making it seem urgent and necessary. The quote used in the poster is trying to make the person feel sympathy towards their country. As it says "be certain that your so-called reason is not a selfish excuse" meaning that your reason should be protecting and defending your country. Right after that quote it says in all capitals "Enlist today".
This puts an impact on people as they would have a sense of guilt if they did not join the army. This poster uses pathos.
This puts an impact on people as they would have a sense of guilt if they did not join the army. This poster uses pathos.
Poster C
This is poster was used for the U.S. navy in world war one. The language used in this poster is basically targeting a male's manhood, no matter how funny that sounds, it is what the language is doing. The poster shows a woman and it says "I wish I were a man, I'd join the navy" obviously men at that time had to act like tough guys so this would provoke them and would make them join the navy. By doing that the men would feel like they are actually men and they would feel strong and the government would have their goal of getting people to join the navy.
Poster D
This is another U.S poster and this is for the marine corps in world war one. This poster's language and illustration uses a different approach. The marine in the poster is smiling and he looks happy, he's stretching out his hand as a way of welcoming the person who is reading the poster. The language is making it seem like the marine corps are fun and the soldier is happy, especially by saying "want action?". This refers that your average day life is boring and if you want some action and have fun then you should join the marine corps. Notice how the background uses light colors instead of dark colors so they would make it seem happy.
This poster uses a lighter approach than the rest which are serious.
This poster uses a lighter approach than the rest which are serious.
Poster E
This poster is for recruitment for the Irish regiment in world war one. This poster tried to persuade people to join for the purpose of vengeance and the lost souls of the people who died on the Lusitania. You can see that in the illustration the Lusitania is burning and there are people thrown into the sea swimming for their lives. Also the language on the poster as it says "Irishmen avenge the Lusitania. The language on the poster makes a clear statement of what they want and for what purpose. This is a straight forward approach and it also uses pathos. Stirring the emotions of the person who is reading the poster or looking at it.